While nobody can control the variations inherent in billions of personal mobile devices and computer monitors, there are color types we use that are universal. There are thousands of designers, developers and printers working on Coke’s packaging and marketing worldwide and there are endless varieties of mobile devices, browsers, TVs, and printing methods that carry the coke brand. Keeping the color right and consistent is not easy. The Coke red is unwavering in its consistency across all of Coke’s packaging, TV ads, magazine ads, websites, digital ads and in-store merchandising. Coke red.Ĭoke spends a fortune maintaining its brand, and color is a big part of it. What color do you see? If you’re like most people, you see the color red.
